So you started your business with a home made food product. You decide to sell online as physical distribution for a new brand is cumbersome to start with. Slowly you understand that you are caught between the devil and the deep sea. You have apprehensions of your product being copied once you start selling on a marketplace. Setting up your brands ecommerce store, advertising, managing social media, fulfilling orders, managing customer queries and refunds itself is a world of its own. Day to day operations will divert your attention from product, brand & cash flow. You could either give your inventory to a marketplace fulfilment centre or get support from a managed service provider for your ecommerce operations.